The Trade Center Store was selected as the venue for this event as it attracts a large number of foreign tourists. Thanks to its geographical advantage of being near the city airport terminal and hotels, the Trade Center Store has seen a nearly fivefold increase year-over-year in foreigner purchases from January to May this year. Tourists from over 70 countries, including the Middle East, Canada, Europe, Indonesia, Thailand, and the United States are visiting the Trade Center Store to enjoy shopping and dining.

Through “Arabian days and nights” cultural event, at the rooftop of the Sky Garden on the 11th floor of the Trade Center Store will be filled with Arabian sights and sounds. Staffs dressed in traditional Arab costumes will introduce Arab culture and visitors may take photos to capture the Arab atmosphere. The Garden is turned into Arabian-styled relaxing area similar to “Majlis” – meaning sitting places in Arabic, which is an Arabian cultural and social space listed as a UNESCO World Heritage Site.

From 23 to 25 June, customers who present their same-day purchase receipts can get Arabian desserts such as dates and tea as gifts. Customers who post photos taken at the photo zone on Instagram or other social media accounts will also receive a book titled “This is Arab Culture.” Also during the weekends of 24 and 25 June, visitors may enjoy live performances by Arab musicians featuring traditional Arab instruments such as “oud(similar to guitar)” and “darbuka(drum) as well as DJ’s performance to get a vibe of Arab atmosphere and relax in the hidden gems to take a break and get to know more about Arab culture.

Korea-Arab Society (KAS), established in 2008, is a non-profit organization funded by both Korean and the 22 Arab governments and related businesses to enhance mutual understanding between Korea and the Arab world by carrying out cultural and people-to-people exchange programs such as Arab Cultural Festival, Korea-Arab Friendship Caravan and the Korea-Middle East Cooperation Forum. With the President, Mr Christopher Koo, who is the Chairman of Korea International Trade Association(KITA), and the Vice-President, Dr. Chafik Rachadi, Dean of Arab Diplomatic Corps in Seoul and the Ambassador of Morocco to Korea, KAS aims to forge friendship and build wider network among Koreans and Arabs in diverse sectors.